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RESEARCH REPORT

Change reinvented

A new blueprint for continuous, meaningful, successful change

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July 23, 2024

In brief

  • Continuous change is the new reality—and navigating it is essential to activating strategy and moving organizations forward.
  • The age of generative AI heralds unprecedented shifts in market dynamics, technology and workforce expectations.
  • This research creates a new blueprint for excellence in continuous change.

Continuous change is the new reality

80%

of organizations have change as part of their long-term vision.

95%

of organizations have undergone 2+ transformations in the past three years.

96%

of C-suite leaders are dedicating more than 5% of revenue to change projects in the next three years.

100%

of C-suite leaders anticipate significant changes to their workforce.

30%

Yet only 30% have confidence in their change capabilities.

We call it the Change Capability Quotient.

Organizations can transform into dynamic, resilient entities capable of outperforming expectations and achieving meaningful results, which are measurably:

More likely to report cost savings and improved financial performance, with annual revenue growth up to 5 percentage points higher on average than other organizations.

70%

more likely to report lasting benefits

Better experiences that meet employees’ needs, unlock their potential and leave them 2x more likely to feel Net Better Off.

1.5x

increase in productivity growth lead

Combining innovative emerging practices with solid foundations leads to faster outcomes.

80%

more likely to achieve successful transformation on schedule.

The best practices to effectively navigate and measure change are not always well understood, nor are they consistently applied.

We have a new blueprint for innovation and growth in continuous change which includes the consistent application of proven practices, as well as more innovative practices now possible through the use of technology.

They’re also more likely to join the Reinventors—the elite 9% of organizations that not only transform, but consistently outperform.

Leaders who integrate change into their culture, aligning it with core purposes and values, do not just manage change – they inspire and facilitate it.

Talking change on the Built for Change podcast

Change Reinvented co-author Karalee Close describes how our blueprint for excellence in continuous change can lead to meaningful success.

The Change Capability Quotient

Realizing the true power of the Change Capability Quotient lies in putting a solid foundation in place along with the innovative capabilities needed to catalyze higher performance. The combination of capabilities across Foundations and Innovations truly unlocks the potential of continuous change.

Foundations

These capabilities are known to drive success but are often not consistently applied.

Purpose

Linking change to purpose and using 2-way communication to encourage engagement and commitment.

Value

Clearly defining value and expectations, while aligning investment to these goals.

Experience

Creating new experiences to inspire people and create a positive environment for continuous learning and improvement.

Innovations

These capabilities are areas of new thinking and practice, focusing on turning insights into action. 

Behavioral science

Personalizing change using behavioral science to discover and promote the things that truly shift behavior.

Data

Using data and AI to drive insights and better understand the impact across the business so leaders can adapt their approach to change.

Influencers

Growing networks of influencers from both internal and external sources, with trusted, authentic voices helping to activate change.

From continuous change to meaningful change

Our Change Capability Quotient provides a blueprint for continuous, meaningful, successful change.  

And our full report highlights how to identify and overcome obstacles to change, pointing the way to joining the Reinventors—the elite 9% of organizations which demonstrate the strongest capability to continuously reinvent, with change embedded as a core competency.

The power to become reinvention ready is in all our hands.

Let’s reinvent change.

WRITTEN BY

Jack Azagury

Group Chief Executive – Consulting

Karalee Close

Global Lead – Talent & Organization