The NFL’s gameplan: reinventing the future of football
Unifying data on a modern digital core speeds smarter decisions across the business—unlocking expansion into new markets and better experiences for every fan.
Just like winners never quit, reinvention never stops.
The National Football League (NFL) knows this all too well. For more than a century, the league has held a special place in the hearts of sports lovers. Now, as it evolves to engage new audiences and deepen fan experiences, it must be able to adapt quickly and stay ahead of change.
To realize that vision, the NFL is partnering with Accenture to build a modern, scalable digital core—bringing together cloud, data, AI, and security to streamline operations, enhance efficiencies, and support strategic initiatives.
Together, we’re unlocking smarter, insight-led decisions across three key areas: football, financial operations, and human resources.
Reinvention isn’t a one-time play—it’s how leading organizations like the NFL stay ahead of the game.
From turnover to touchdown
The NFL streamlined payroll, centralized analytics, and eliminated financial redundancies to build a stronger foundation for global growth and smarter decision-making.
Scoring big in new markets
The NFL has an ambitious vision for the future of football—on and off the field. With the right technology and capabilities now in place, the league is better equipped than ever to scale internationally, wow new audiences, and deliver on its priority to increase matches in markets beyond the U.S.
Accenture is supporting the league as it expands global viewership—for example, by helping establish the financial books for its German operations.
But this is only the beginning of our partnership. Together, we’re helping the NFL shape the future of football through our expertise in data, AI and analytics—and advancing the game for players, coaches, staff, fans and everyone who loves the sport.
When Accenture passes to the NFL for this touchdown, everyone scores.
More stories of reinvention
Across industries and markets, reinvention is redefining what’s possible—powering growth, sparking innovation and delivering measurable impact.
