March 3-6 | Barcelona

MWC Barcelona 2025

Learn how telcos sustain their return to profitable growth by reinventing with data and AI

Join us at MWC

Join Accenture at MWC Barcelona as we gather industry pioneers and ecosystems leaders – both at our booth and on the Connected Industries stage where we are the exclusive Knowledge Partner. Experience our latest solutions and join us in exclusive sessions to learn how to use data and AI to manage costs, modernize networks and put customer experience at the heart of achieving profitable growth.

Accenture Keynote | Manufacturing

Monday, March 3 – 11:00 am
Connected Industries Stage | Hall 4

Monday, March 3 – 2:00 pm
Mobile World Live Stage | Hall 4

Accenture Keynote | FinTech

Tuesday, March 4 – 10:00 am
Connected Industries Stage | Hall 4

The Creator Economy is set to reach $480bn, and social/conversational commerce are growing with AI chatbots and live commerce. Join experts to explore these trends and hear from leading companies.

Tuesday, March 4 – 3:35 pm
Connected Industries Stage | Hall 4

This session will delve into the demands of today’s hyperconnected enterprises, which require scalable and flexible 5G and edge cloud solutions tailored to diverse workloads, sizes, and geographies.

Tuesday, March 4 – 9:45 am
Johnson Stage | Hall 6

Accenture Keynote

Wednesday, March 5 – 10:00 am
Connected Industries Stage | Hall 4

As AI transforms industries, telcos are confronted with a crucial decision: embrace AI innovation or resist its integration. This session will discuss how telcos can enhance their networks to support AI advancements, developing a strong infrastructure to sustain them.

Wednesday, March 5 – 1:00 pm
Marconi Stage, Hall 6

The direct-to-consumer revolution is transforming sports media and entertainment. Discover how leading companies use data-driven personalization and innovative partnerships to enhance fan experiences, both on and off the field. Gain insights into the cultural and technological shifts needed to thrive in the D2C era.

Accenture Keynote | Sports & Entertainment

Thursday, March 6 – 10:00 am
Connected Industries Stage | Hall 4

Accenture AI RefineryTM: Scale Gen AI applications and seize the AI sovereignty opportunity.

GenWizard: Accelerate informed decisions on architecture, legacy code and software engineering.

Edge Studio: Generate tailored proposals for 5G, mobile private networks or edge computing solutions.

AI-Powered Customer Insight Hub: Improve customer experience by anticipating customer issues.

Digital Marketing Workbench: Create full marketing campaigns with end-to-end agentic architecture.

Modern Network Deployment: Gen AI-powered real-time precision and intelligent support.

Intelligent NOC and Autonomous Network: Save hours per ticket with Gen AI-powered automation of your Network Operation Center activities.

Network & Engineering Security: Improve access to performance data to improve decisions on network management.

What else can I learn?

Case Study

Swisscom paves the way for future growth

A leading telco pioneers a much-needed CRM system transformation.

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Case Study

Vodafone: Reinventing customer service with gen AI

Through the power of generative AI, UK telecoms company Vodafone’s youth brand VOXI mobile has reimagined its customer service chatbot to be youthful, professional, faster and more accurate than ever.

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Case Study

A simpler, smarter, better way to build the UK’s digital backbone

Together, saving UK £700m over three years to re-invest in growth

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Blog

Unlock data's power: Transform telecoms with a modern digital core

Discover how telcos can reduce tech debt, simplify operations, and drive innovation by building a robust digital core integrating AI and cloud-based solutions.

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Research Report

From survive to thrive: Achieving tech transformation for CSPs’ future

By focusing on new opportunities provided by cloud, data and AI, CSPs can accelerate their legacy technology transformation to resolve tech debt and position themselves for new product and service growth.

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Case Study

Telefónica's paints the town with 'Kisses'

Telefónica's 'Kisses' Campaign, in partnership with Accenture, used the Content Automation Tool to boost marketing efficiency by 7.5x, achieving 83% cost savings and enhancing customer engagement across Spain.

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