Accenture + Google Cloud

Real work today suggests generative AI is poised to help businesses achieve stronger growth across marketing, sales and service.

Risk is everywhere and companies need to create a new risk mindset and capabilities across the enterprise. This pivot is critical for turning hyper-disruption into opportunities for business resilience and growth.

M&A deal processes are ripe for reinvention. Gen AI will lead those reinventions and executives agree. Where they are investing, however, indicates a need for holistic strategies to realize the value they envision.

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

An insight into the changing behaviors and attitudes of people – and the associated impacts on companies, technology and society.