Product acceleration and value creation

Innovate products and optimize operations for the Agentic AI era

The software industry is undergoing a massive transformation, marked by AI-driven disruption, evolving customer expectations, and a push for operational efficiency. Agentic products powered by real-time decisions and automation are the new standard. Reinvent how you build, market, and monetize to stay ahead and drive ROI.

80%

of SaaS Product Development will be impacted by Agentic AI in the next 2 years

85%

of SaaS executives believe Agentic AI is about unlocking new revenue and creative growth over cost savings

30%

of marketing teams use AI agents—cutting manual work by up to 35% and speeding time to market by over 50%

How product acceleration and value creation is changing

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Customer buying behavior

Customer expectations are evolving toward intelligent, frictionless engagement. The rise of agentic AI is reshaping how businesses interact—enabling automation, real-time insights, and hyper-personalized experiences. These capabilities are becoming the norm, driving a new standard for satisfaction, loyalty, and competitive differentiation.

Product strategy & engineering

The shift from static workflows to dynamic, outcome-driven experiences is accelerating. Engineering teams are increasingly focused on enabling autonomous agents, orchestration, and continuous learning. Platforms are transitioning from API-centric to decision-centric architectures, reflecting a broader move toward smarter, faster product delivery.

Commercial and Revenue Operations (RevOps)

RevOps is undergoing a transformation from tactical execution to strategic impact. Advanced tracking and billing systems are linking revenue directly to customer success. Agentic workflows are emerging as a cornerstone of modern commercial strategy—making operations more adaptive, sustainable, and customer-centric.

Go-to-Market Strategies

Go-to-market approaches are being reimagined through the lens of AI. Precision targeting, real-time personalization, and outcome-based pricing are redefining how companies launch and grow. The ability to engage customers at the right moment with the right message is becoming a key driver of conversion and retention.

Unify product and customer strategies to deliver agentic experiences. Align roadmaps to real-time needs and embed customer value into every product decision.

Build systems that sense and respond. Deploy agentic AI to orchestrate feedback loops, accelerate iteration, and deliver outcomes that reflect evolving customer behavior.

Transform how teams build and ship. Rethink roles, rituals, and metrics—moving beyond operations to a lifecycle built for speed, autonomy, and continuous learning.

Link revenue to customer success. Automate RevOps with AI agents and shift to outcome-based pricing models that reflect real usage and delivered value.

Accelerate adoption with AI-powered targeting and personalization. Align pricing, packaging, and messaging to outcomes—not features—to drive conversion and retention.

Embed intelligence into every layer. Use agentic AI to automate decisions, surface insights, and optimize performance across product, engineering, and commercial teams.

What you’ll achieve

Accelerated time to market

Bring products to market up to 83% faster by shifting from quarterly to bi-weekly release cycles and embedding autonomous workflows.

Boosted engineering ROI and team velocity

Unlock 40% cost savings and 15% velocity gains through modular architecture and unified ways of working.

Enhanced customer experience and loyalty

Deliver real-time personalization and insights by deploying AI agents cutting manual work by 35%.

Revenue growth with outcome-based models

Streamline lead-to-cash by aligning sales, marketing, and success teams—80% of organizations are transforming RevOps, but only 6% have scaled it.

Strengthened product and market strategy

Accelerate innovation by co-creating 30% of core IP with Agentic AI, driving differentiation and market leadership.

Increased operational efficiency across the lifecycle

Redesign development with autonomous orchestration—70% of SaaS product lifecycles expected to be AI-impacted within 2 years.

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