Accenture Products & Platforms
Accenture Video Solution
Meet viewer demands, achieve sustainable digital video business growth. Accenture Video Solution powers IPTV, OTT TV and internet TV from content management to end-user experience.
Deliver a unified customer experience
Reduce total cost of ownership up to 30%
Shed tech debt and migrate from monolithic architecture
Increase effective catalog size up to 30%
Ecosystem extensibility
Enable innovation with agile technology
Transforming streaming with Agentic AI
Smart Audience Engagement
Match audience behaviors and content with available engagement levers to automatically activate product features to increase viewing, ad impressions and improved customer satisfaction.
Optimize Business Growth
Continuously measure churn and low value segments and drive strategies for subscriber retention, uplift subscription revenues and optimize ad performance.
AI & Personalization at Scale
Embed generative AI across B2B and B2C user journeys to dynamically improvise and personalize operational and custom experience workflows based on real-time context to maximize value and reduce cost.
Intelligent Operations
Leveraging AI and generative AI for proactive service assurance to maintain service level objectives and agreements, while lowering operational costs and maintaining agility.
Streaming service platform built to scale
Accenture Video Solution is the award-winning foundation behind many of today’s most successful IPTV, OTT TV and internet TV video streaming platforms.
100M
peak unique users per month
200k+
on-demand video titles managed
600+
live channels served across the world
200B+
video views globally on platform per year
5
global delivery centers and 2000+ media professionals across Accenture with deep industry knowledge and expertise
Why Accenture Video Solution?
AVS is more than OVP subscription video-on-demand (SVOD) solution, its end-to-end architecture is designed to provide a smooth path for migration from legacy IPTV to a modern platform, providing a launchpad for new digital B2B and B2C services such as smart home, to increase revenues and customer loyalty.
Advanced multi-service analytics provide ready insights into business operations and performance from content to customer care, allowing businesses to act quickly to give users more of the services and content while maintaining a control on costs.
An extensive API library integrates with a wide range of devices to increase streaming service platform stickiness, content monetization and customer lifecycle value.
AVS is highly configurable
Choose the right approach for your streaming business.
- Robust, turnkey applications and architecture to deploy content, distribution and monetization quickly
- Cost-effective option for rapid go-to-market
- Tailor to specific needs and business model while allowing future core product update
- Significant degree of differentiation
- Collaborative greenfield approach
- Cloud-first development principles
- Future-proof architecture from the very beginning
- Seamless integrations with legacy systems
- Smooth migration to new platform without service interruption / elimination of technical debt
- Core tech transformation in established ecosystem
Awards & recognition
Thought leadership in the spotlight
Accenture and TELUS Project
TELUS has launched Project Opus, a revolutionary entertainment platform designed to create a comprehensive digital experience for customers. Developed in partnership with Accenture and Google, Opus aims to provide content ubiquity across various devices and platforms.
KPN - Taking bold action to power innovation
KPN and TELUS partnered with Accenture to transform their TV platforms. KPN migrated to AWS, adopting microservices and agile methodologies, while TELUS launched Project Opus, a cloud-based entertainment platform. Both collaborations drove efficiency, innovation, and customer-centricity, enabling the companies to stay competitive in a rapidly changing media landscape.
Our leaders
Marco Varsi
Managing Director – Digital Video Solutions
Andrea Ruberta
Director – Technology, Digital Video Services
Sagar Gordhan
Director – Technology, Digital Video Services