CASE STUDY ProLiteracy
The impossible bedtime story
Helping a low-literate mother share a bedtime story with her kids for the first time ever.
1-MINUTE READ
CASE STUDY ProLiteracy
Helping a low-literate mother share a bedtime story with her kids for the first time ever.
1-MINUTE READ
Research shows that a parent reading to their child is a key factor in future success – helping develop vocabulary, empathy, and creative problem-solving. But when 773 million adults are low-literate, countless children grow up missing out on precious storytime, putting them at a great disadvantage.
For non-profit Proliteracy, our goal was to bring storytime to low-literate households. So, we developed a way for parents to narrate a story in their own voice, regardless of reading level. Thanks to voice cloning tech, with nothing but a phone, any mother or father could share a bedtime story with their kids.
We worked with Felicia, a mother of four learning how to read and write with ProLiteracy. With voice cloning technology, we replicated Felicia’s voice so she and her boys could finally hear her narrate a bedtime story.