Accenture research

Building an industry-leading digital core requires a series of intentional steps in the design, development and operation stages.

Companies that invest in growth-oriented AI initiatives focused on growing the core, pursuing adjacencies, and finding and activating entirely new revenue models stand to benefit from outsized growth opportunities.

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

The latest edition of our quarterly survey seeks to understand both c-suite and employee sentiments on disruption, ability to respond and the impact of gen AI on work and the business environment.

There’s never been a better time for big change. Businesses must embed resilience across their engineering, supply, production and operations. And they must do it now, before disruption strikes next.