Unlock enterprise growth through SMB partnerships

Drive growth by delivering scalable, personalized solutions that meet the evolving needs of small and medium businesses.

Small and medium-sized businesses are key drivers of economic resilience and innovation. They spark innovation, create jobs, and drive over 40% of economic output in the U.S. alone.

They really matter to enterprises, as customers and as partners. But enterprises are falling short as they are still built to serve large organizations or individual consumers—overlooking the unique needs and full potential of SMBs as partners in growth.

90%

of all businesses worldwide are recognized as small to medium in size

70%

the global estimate of SMBs’ contribution to GDP

49%

of SMBs do not trust the enterprises they do business with, despite 83% of enterprises believing otherwise

How small and medium businesses are changing

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A new generation of SMBs

Today’s SMBs are younger, more diverse, and digital-first. They value sustainability, community, and purpose as much as performance. These businesses expect seamless, consumer-grade experiences, and seek partners who align with their values and growth mindset.

Behavior over size

Traditional segmentation no longer fits. SMBs vary not just by size, but by how they operate and grow. Segmenting by behavior—like digital fluency or agility—enables better targeting, more relevant offerings, and scalable personalization.

Social and self-driven commerce

SMBs are turning to social platforms and creator-led channels to sell and grow. They expect tools that are fast, embedded, and intuitive—mirroring how consumers buy. To stay competitive, they need partners who meet them where they are.

AI & GenAI adoption

Enterprises are embedding AI/ML to predict SMB churn, personalize outreach, and automate onboarding, driving faster time-to-value and higher retention.

Monetization innovation

Flexible pricing models such as subscription, usage-based, or bundled, loyalty programs, and predictive churn management tailored for the SMB segment have become critical levers for enterprise growth.