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Find new revenue sources by leveraging data and owned audiences

Data monetization is essential but challenging. Overcome barriers to unlock new revenue streams and drive profits—all while delivering hyper-personalized experiences.

Why data monetization matters

Commerce and retail media are reshaping the media landscape at record speed. The opportunity to leverage data from digital platforms and physical touchpoints to boost sales and marketing has never been greater. To maximize ROI, businesses must navigate complex decisions, enhancing data platforms, building media capabilities, differentiating products and forging strategic partnerships.

DATA

>$150B

global retail media market size, accounting for 20% of total ad spend in 2024.

22%

growth rate of global retail media, 4x the growth rate of media advertising market overall.

49%

of consumers say they will likely become a repeat buyer after a personalized shopping experience (including ads) with a retailer.

How data monetization is changing

AI is revolutionizing commerce media

AI is enabling retailers and marketers to increase the effectiveness and efficiency in core advertising sales and the buying process, ultimately leading to a better advertising ROI and a more engaging shopping experience for consumers.

What you can do

Unify data from retail transactions, customer profiles and third-party sources to power personalized media monetization strategies—reaching both endemic and non-endemic advertisers, across digital and physical channels.

Deploy gen AI agents for ad sales, operations, buying and campaign analytics to dramatically reduce operating costs, boost sell-side efficiency and maximize return on advertising spend (ROAS).  

Stores remain the most powerful, yet underutilized, media channel. Leverage in-store screens, digital labels, radio and point-of-sale activations to tap into large, high-frequency audiences—right at the bottom of the purchase funnel.

Form alliances that combine audiences, share capabilities and scale operations across sectors. Achieving critical mass through national and international partnerships is key to unlocking the full value of retail media.