Accenture + Google Cloud

Real work today suggests generative AI is poised to help businesses achieve stronger growth across marketing, sales and service.

Risk is everywhere and companies need to create a new risk mindset and capabilities across the enterprise. This pivot is critical for turning hyper-disruption into opportunities for business resilience and growth.

M&A deal processes are ripe for reinvention. Gen AI will lead those reinventions and executives agree. Where they are investing, however, indicates a need for holistic strategies to realize the value they envision.

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.