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Staying ahead of the game

In a landscape defined by constant change, reinvention isn’t a one-time play—it’s a continuous strategy. As goals shift and the field evolves, organizations are reimagining how they operate, compete, and grow with greater precision and purpose.

That approach is central to our work with the National Football League, where we’re reinventing the future of football—from operations and fan engagement to global expansion.

When the goalposts move, reinvention keeps you in play. See how we’re helping the NFL shape what’s next.

Shaping tomorrow, today

Across industries, CEOs are rewriting the rules of growth, innovation, and resilience. Hear directly from these leaders in our exclusive video series hosted by Accenture CEO Julie Sweet.

Julie Sweet sits down with Jan Pilbauer, CEO of Al Etihad Payments, to explore how the UAE is reshaping its financial landscape by making bold moves toward a more inclusive and digital economy.

At the center of that transformation is Aani—an instant payments platform that’s revolutionizing how over 1.5 million people and 100,000 merchants transact daily. Aani is driving financial inclusion, reducing cash dependency, and positioning the UAE as a global FinTech leader.

Julie Sweet talks with Margherita Della Valle, CEO of Vodafone, about how the company is scaling excellence through reinvention—turning internal strength into industry impact.

By transforming its internal shared services into a commercial engine—Vodafone Intelligent Solutions (VOIS)—Vodafone is accelerating growth, enhancing customer experience, and delivering operational efficiency across its markets. VOIS now serves not only Vodafone’s own business but also industry partners, creating new career opportunities and redefining what shared services can achieve at scale.

Julie Sweet sits down with Corie Barry, CEO of Best Buy, to explore the company’s remarkable reinvention. From the decline of VCRs and compact discs to the rise of online shopping and generative AI, Best Buy has continuously evolved to stay ahead of shifting consumer expectations. Today, it’s transforming its retail floors into dynamic hubs for emerging technologies—managing change with agility and leading in a rapidly evolving industry.

Julie Sweet talks with Carlos Torres Vila, Chair of BBVA, about the bank’s bold reinvention—transforming its core business to lead in the digital era.

In partnership with Accenture, BBVA has launched a transformative strategy that’s delivering record-breaking growth, including a 117% increase in new customers. With nearly 50 million users now engaging through digital channels, BBVA’s AI-powered onboarding and sales model is setting a new benchmark for customer-centric banking and redefining performance across the financial industry.