Since its founding in 1857, BBVA has sought to stay ahead of the times with forward-thinking innovations. In recent years, they’ve focused heavily on investments in cloud, data and AI to create a data-driven, engaging and differentiated customer experience.
This approach has led to significant growth in new customers and revenue, as well as improved efficiency and profitability. The company realized a staggering 117% growth in new customers in the last five years and posted a profit of €8.02B in 2023, the highest earnings in its history.
As part of its ongoing reinvention journey, BBVA partnered with Accenture to develop a new, comprehensive digital sales model. The result? Nearly 50 million customers now interact with the bank through digital channels, and seven out of 10 sales are made digitally. BBVA’s client onboarding process takes just minutes (versus a few days at most other banks), using AI-based facial recognition and text analytics to verify account applicants via mobile app and real-time connections to external data sources to detect fraud.