Deliver scaled marketing services

Offer data-driven, generative AI enhanced marketing services across customer relationship management, social media, content creation, and digital experiences, globally and locally.

In today's digital landscape, embracing marketing services capabilities is crucial for growth, providing a 40% conversion boost and 15-16% sales increases. By saving 30-50% on costs, businesses can stay competitive and meet customer expectations, while leveraging specialized talent and generative AI for long-term success.

35 – 55%

faster speed to market achieved with the use of technology

20-30%

increase in customer engagement with personalized experiences

25%

increase in Marketing ROI through targeted improvements, creative strategies, and innovative approaches

How AI is transforming marketing services

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Data-driven marketing is boosting business growth

The marketing landscape is evolving with generative AI and data-driven strategies, enabling personalized experiences and optimized operations. Embracing these helps businesses achieve faster market entry, higher conversion rates, and cost savings, ensuring competitiveness. Success requires insights, personalized content, and partnerships to enhance customer engagement, efficiency, and growth.

Generative AI is redefining marketing dynamics

Generative AI is reshaping marketing by enabling personalized, data-driven strategies. Businesses optimize content and campaigns, leveraging technology and talent to reduce costs, increase engagement, and drive innovation. This boosts sales and efficiency. Modernizing data foundations and investing in talent enhances customer engagement and accelerates market entry, fostering growth.

Technological advances are boosting efficiency

Companies are revolutionizing their marketing approaches by leveraging cutting-edge technologies. These innovations help streamline processes and deepen customer connections, enabling quicker market entry and higher sales. Firms are focusing on tailored marketing efforts, efficient content distribution and strategic alliances to thrive in the rapidly evolving digital world.

Leverage data-driven insights to refine strategies, enhance decision-making and drive growth. Utilize analytics to gain a deeper understanding of market trends and customer needs.

Harness generative AI to create compelling content, boost engagement and drive growth. Personalize strategies, cut costs and speed up time to market with data-driven insights and creative solutions tailored to evolving consumer needs.

Craft campaigns that dynamically adapt to audience needs by seamlessly blending data and creativity. Leverage insights to refine strategies, ensuring timely and effective delivery for maximum impact.

Boost growth and enhance marketing strategies by streamlining operations, investing in skilled talent and cutting-edge technology and improving customer engagement for sustained success.

Forge collaborations with top platforms to access cutting-edge solutions, fostering innovation and creating synergies that enhance customer experiences and drive market growth.

What you’ll achieve

New growth

By leveraging advanced marketing technologies, businesses can achieve unprecedented growth, streamline operations, and enhance customer engagement. This innovation leads to cost savings, higher conversions, and a strong competitive edge.

Enhanced brand relevance and engagement

Implementing scalable AI solutions enhances brand relevance and customer engagement through personalized experiences, optimized content, and deeper connections. This drives growth, boosts efficiency, and strengthens competitive positioning.

Faster growth

Boost sales and customer loyalty by personalizing marketing efforts to individual preferences. This increases engagement, strengthens brand loyalty, and optimizes resources, driving profitability, market share growth, and long-term success.

Increased sales and efficiency

Harness generative AI to streamline marketing, boost sales, and enhance efficiency by personalizing customer engagement with data-driven campaigns. This cuts costs, drives growth, and gives you a competitive edge, ensuring profitability.

Higher profits and lower costs

Leverage innovative technologies like generative AI to create data-driven marketing strategies that cut costs and boost profits. This enhances efficiency, improves financials, personalizes customer experiences, and streamlines workflows.

Accelerated marketing and enhanced conversions

Tap into advanced technologies like generative AI to revolutionize marketing. Achieve 50% faster campaigns and 40% higher conversion rates. Enhance customer engagement, streamline workflows, and drive growth with personalized experiences.

What’s trending in marketing services

Research Report

Reinventing Enterprise Operations – How mature operations use Gen AI to support growth

Organizations with highest operations maturity are 3.3x more likely to succeed at scaling high-value gen AI use cases and report 2.5x higher average revenue growth. Operational performance and gen AI enhance each other.

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Research Report

Generative AI for customer growth

Real work today suggests generative AI is poised to help businesses achieve stronger growth across marketing, sales and service.

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Research Report

Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.

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Blog

What we learned designing a new agentic workforce in Marketing

Critical lessons from our experience reinventing our marketing function, a collaborative effort across Marketing, Talent, and our AI teams.

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Unlocking growth in digital ads: The shift from walled gardens to compounds

Discover how the shift from walled gardens to walled compounds is reshaping digital advertising. Learn how strategic partnerships and data collaboration can drive better targeting, ROI, and growth in this new era.

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Our leaders

Sonal Mehra

Managing Director and Lead – Accenture Song, India

Joy Bhattacharya

Marketing Lead, Adobe Business Group, Accenture Song, Global

Narciso Tauler

Managing Director – Operations

Deliver scaled marketing services

Offer data-driven, generative AI enhanced marketing services across customer relationship management, social media, content creation, and digital experiences, globally and locally.

35 – 55%

How AI is transforming marketing services

Data-driven marketing is boosting business growth

Generative AI is redefining marketing dynamics

Technological advances are boosting efficiency

What you can do

Unlock growth with Insights as a Service

Revolutionize content creation using generative AI tools with Content Services

Elevate campaign impact with precise Orchestration and Delivery Services

Accelerate growth by boosting marketing success through strategic investments in talent and technology

Build strong partnerships to drive ecosystem innovation

What you’ll achieve

New growth

Enhanced brand relevance and engagement

Faster growth

Increased sales and efficiency

Higher profits and lower costs

Accelerated marketing and enhanced conversions

Our leaders

Sonal Mehra

Joy Bhattacharya

Narciso Tauler

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