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Human + Machine

Reimagining Work in the Age of AI

AI is radically transforming business

Unlocking business potential: How AI drives innovation and profit

Human and Machine book image. This image highlights the updated + expanded book by Paul and James that talks about reimagining work in the age of AI, and highlights the “Digital Thinking Award Recipient 2023”.
Management playbook for success in the age of AI

Generative AI—is radically transforming business. Companies using AI to innovate are advancing while those ignoring it risk falling behind. Based on research across 1500 organizations, Paul Daugherty and Jim Wilson have updated and expanded their book to address how gen AI is driving innovation and profitability. The book presents six new hybrid human+machine roles, and offers a leader's guide with five key principles for thriving in the AI era.

Explore the book - Part 1

Imagining a future of humans + machines... today

Navigating the new era of intelligent technology

AI in Production, Supply Chain, and Distribution

AI in Corporate Functions

AI in R&D and Business Innovation

AI in Customer Service, Sales, and Marketing

Explore the book - Part 2

The missing middle - Reimagining processes with AI

Three Roles Humans Play in Developing and Deploying Responsible AI

How AI Unleashes Productivity, Growth, and Creativity

Five Steps to Getting Started

Eight New Fusion Skills for an AI Workplace

Creating Your Future in the Human + Machine Era

All book proceeds donated to non-profits

Human + Machine outlines the opportunities and challenges for executives, workers, and students in the Age of AI. Along with its great promise, AI will also cause disruption to certain professions, and many people will need education, training and support to prepare for newly created jobs as well as jobs that are transformed. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

Embracing Gen AI at Work

Learn about the skills you need to succeed in the era of large language models. H. James Wilson and Paul R. Daugherty write about how Generative AI is expected to radically transform all kinds of jobs over the next few years. The article is published in the Harvard Business Review in the September-October edition of the magazine.

Read the report

Praise for Human + Machine

Human + Machine shines new light on our burning need to reinvent nearly everything about the way we work. Daugherty and Wilson have hands-on experience leading these changes, giving this book an exceptional level of credibility and insight. Have your whole team read it before your competitors do!” – Erik Brynjolfsson - Director, MIT Initiative on the Digital Economy

“Daugherty and Wilson give a blueprint for a future in which AI augments our humanity... the book is a practical guide to understanding AI—what it means in our lives and how we can make the most of it.” – Arianna Huffington - Founder and CEO, Thrive Global

“Daugherty and Wilson answer the fundamental question, how do we help our workforce transition into the age of AI? Without question, Human + Machine is the handbook you need to move forward.” – Henning Kagermann - President, acatech; Former Chairman and CEO, SAP

Human + Machine is a well-written and well-researched book that addresses the missing middle of AI: how humans and machines can collaborate so as to augment—not replace—human skills. From the manufacturing floor to the back office to the individual, Paul and James offer wonderfully approachable and actionable insight into the changing nature of work.” – Grady Booch - Chief Scientist for Software Engineering IBM Research; IBM Fellow

“In Human + Machine, Daugherty and Wilson have published a crucial perspective on the future of work, illuminating the human-machine relationship in a way that will help us all better understand, discuss, and shape our AI future.” – Terah Lyons - Founding Executive Director, Partnership on AI; Former advisor, White House Office of Science and Technology Policy

Our leaders

Paul Daugherty

Senior Technology Advisor

H. James (Jim) Wilson

Global Managing Director – Thought Leadership & Technology Research