Deliver tailored shopping experiences at speed and scale

Combine flexible and scalable MACH architectures with intelligent creativity to improve the effectiveness of commerce.

Seamless, personalized shopping experiences remain elusive because traditional commerce platforms can’t keep pace with technological and cultural shifts. Fragmented data is slow to yield the insights needed to anticipate the changes. Today’s flexible commerce architectures and intelligence-powered creative scale can help businesses deliver best-in-class shopping experiences now and in the future.

80%

of organizations that have adopted a composable approach will outpace competition.

How commerce platform design is changing

Composability with AI drives commerce expansion

Address digital transformation challenges by pivoting to composable and MACH architectures and AI-powered design and optimization of customer experiences. Together, these support dynamic and personalized experiences that adapt to market shifts and changing preferences, while being easier to manage and more cost-effective.

Integrate commerce, content and culture through flexible platforms, creative experience design and AI-powered personalization and recommendations that increase sales volume while continuously optimizing for performance and outcomes.

Build a scalable, flexible and integrated digital commerce solution using composable and MACH architectures so you can deliver best-in-class shopping experiences—including cross-channel purchases—that adapt to changing preferences and market conditions.

What you’ll achieve

Long-term revenue growth

Unlock growth by transforming customer engagement across channels to stay in lockstep with their expectations. First-party data and AI-powered personalization, recommendations and optimizations help you sell more faster.

Increased profitability

Use customer insights to unlock new sales paths, and use a composable platform to integrate digital and physical commerce channels, enabling cross-channel purchases cost-effectively and efficiently.

Simplify complexity and boost agility while ensuring security

With agile, scalable, secure and cost-efficient commerce architecture and operations, you can adopt an integrated end-to-end operating model to support sustainable profitability.

Higher customer lifetime value

Use data and AI to build rich customer insights from across channels so you can deliver hyper-personalized brand experiences that promote loyalty from discovery to purchase.

What’s trending in commerce platform design

Case Study

Prada Group keeps the customer experience fashionable

A cutting-edge, modular platform enables the luxury fashion company to adapt to the rapidly evolving commerce landscape.

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Case Study

Car buying in hyperdrive

Car brand smart replaced traditional auto sales with a direct-to-consumer experience—and sold out an entire line of cars in 24 hours

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Research Report

The empowered consumer

Information overload is impacting people’s confidence in their decisions — big or small. AI tools can help companies deliver hyper-personalized experiences that cut through the noise, deepening loyalty in the process.

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Research Report

Commerce without compromise

Accenture's report explains how 20% of companies–called Champions–have what it takes to win in commerce today.

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Deliver tailored shopping experiences at speed and scale

Combine flexible and scalable MACH architectures with intelligent creativity to improve the effectiveness of commerce.

80%

How commerce platform design is changing

What you can do

Create a consistent brand shopping experience across channels

Ensure a unified customer experience that adapts to changing preferences and market dynamics

What you’ll achieve

Long-term revenue growth

Increased profitability

Simplify complexity and boost agility while ensuring security

Higher customer lifetime value

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