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Reimagine B2B customer engagement for a competitive edge

Address evolving customer expectations and drive sustainable growth by transforming your go-to-market models.

Increased competition and commoditization, coupled with reduced profit margins, are challenging industrial companies to elevate customer engagement into a driver for sustainable business growth. Deliver a seamless customer experience through advanced digital solutions, optimized commercial models and empowered sales teams.

DATA

82%

of industrial companies see opportunities in pursuing additional revenue sources from digital services and tailored, integrated solutions

1600+

pain points were revealed in the B2B buying process through our research

13%

higher EBIT and 8% faster growth can be achieved when B2B industrial companies transform their sales capability

How B2B customer engagement is changing

B2B engagement is being redefined in the industrial sector

Industrial companies are shifting from product-centric models to customer-focused strategies. Digital services, data-driven selling and omnichannel approaches enhance customer experiences and optimize sales. Prioritizing personalized, reliable and convenient solutions is key to thriving in this evolving market landscape.

What you can do

Design seamless end-to-end customer experiences by integrating channels, empowering employees as journey orchestrators and aligning technology and data to optimize interactions and transitions across all channels.

71%

of B2B leaders experience a surge in existing customers using digital channels, and 65% say they are gaining new customers through digital

Transform sales, pricing, contracting and CPQ to launch bundled or servitized solutions. Integrate design, sales, delivery and service within a B2B operating model for complex solutions, and drive profitable growth through a scalable model.

82%

of industrial companies see opportunities in pursuing additional revenue sources from digital services and tailored, integrated solutions

Develop sales talent to deliver exceptional value in a competitive market by investing in employee training, streamlining processes and adopting advanced technologies for seamless interactions and efficient service delivery.

13%

higher EBIT and 8% faster growth can be achieved when B2B industrial companies transform their sales capability