Traditional OEMs need to evolve, following different steps along the entire value chain to stay competitive and effectively ride the wave of the electrification revolution. In particular, OEMs will need to focus on a number of key areas to stay competitive and manage in the era of the electric engine—from engineering to manufacturing to recycling.
The electric vehicle revolution is upon us, and any uncertainty over whether EVs will enter the global mainstream market is over. The only uncertainty now is over what role manufacturers will play in this revolution. There is no sure recipe for success. However, by properly reading the market signals and by acting quickly, OEMs can prepare for and help design the electric revolution.
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