What is innovation at Accenture
Innovation at Accenture isn’t just about big ideas—it’s a mindset hardwired into everything we do. We harness cutting-edge technologies, evolving skills, and smarter processes to create real, lasting value where it matters most.
In a world where technology and economic shifts move faster than ever, our innovation is built for both the urgency of now and the opportunities of what’s next.
Across our global organization, we connect emerging tech, bold thinking, and new ways of working—enabling our clients to move at speed and to reinvent with confidence.
And at the heart of it all? Our people. Driven to challenge convention, we uncover both everyday efficiencies and major breakthroughs that deliver measurable impact for our clients—day after day.
Accenture's Innovation Lifecycle
Organizations that excel at innovation learn from their people and identify, harvest, amplify, industrialize, and distribute these innovations to scale their potential and value.
And that’s the way we’ve designed our innovation lifecycle. We call it, the 5 I’s of Innovation – Ignite, Incubate, Intensify, Industrialize, Immerse.
Accenture’s Think Tank translates emerging insights, ideas, and technologies into innovation focus areas. It investigates disruptions, bridges game-changing technologies with adaptation needs, and delivers actionable concepts grounded in business and client value.
Our Labs test new concepts through applied R&D, piloting disruptive technologies in areas like cloud, quantum, robotics, and AI. This builds deep insight into what works and the risks—helping us move fast, stay agile, and invest in the extraordinary.
Accenture’s Centers of Excellence turn proven concepts into scalable capabilities, rapidly bringing innovations to market and driving growth. They develop talent, scale accelerators, and partner with start-ups, all while staying agile through continuous real-world feedback.
Service Delivery integrates new capabilities into daily operations, capturing insights and improvements. Our teams rapidly scale proven solutions, amplifying innovation across service lines to equip everyone to deliver value when it matters most.
Our Connected Innovation Centers offer immersive experiences that showcase today’s innovations and what’s coming next. Fully connected and globally accessible, they provide the latest insights, solutions, and demos through collaborative spaces, classrooms, and ecosystem spotlights—all designed to bring the best of innovation into our clients' businesses.
Innovation in action
