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RESEARCH REPORT 10-MINUTE READ

Accenture Pulse of Change

September 5, 2025

The C-suite is all-in on AI, but are employees ready to follow? What’s holding organizations back from unlocking real value? Our latest surveys uncover the gaps—and the opportunity—for today’s reinventors.

Global uncertainty sparks a multi-faceted response

Leaders see what’s coming, but aren’t fully ready

90%

of C-suite leaders say the pace of change has accelerated since January, with 84% expecting this pace to increase further.

42%

feel very prepared to meet that disruption, down from 46% earlier in the year.

Rising confidence in tools like AI paired with declining organizational readiness reveals a “resilience illusion.” Two-thirds of leaders credit AI with boosting resilience yet acknowledge that their companies are no better prepared than at the beginning of the year.

How prepared is your organization to respond to change over the next 6 months?

Readiness: Leaders vs employees

50%

of employees say their organization is prepared overall but gaps around economic, technological and talent disruption remain. 

Tools for turbulence: how organizations are responding to external pressure

39%

of organizations are accelerating automation to offset tariffs

30%

of organizations are raising prices for consumers. 

How likely is your organization to take the following actions in response to the uncertainty surrounding tariffs?

A growth first approach

A constant? AI investment—even in downturn scenarios

9 in 10

C-suite leaders plan to increase AI investments this year.

67%

C-suite leaders view AI as a driver of revenue growth.

Notably, half would accelerate AI investment even during a recession, while fewer than 10% would pull back—positioning AI as fundamental to business survival.

Do you view AI as being more beneficial to revenue growth or cost reduction for your organization?

What is the primary reason your organization is planning to increase its level of investment in AI?

AI perception vs reality

66%

of C-suite leaders say AI adoption is moving faster than expected (vs. 57% in January). 

86%

claim to be preparing their workforce for agentic AI — yet 75% admit the pace of change is outpacing their training capacity.

There’s a clear gap...

38%

of C-suite leaders say AI is changing roles significantly.

22%

of employees agree. 

Agentic AI goes mainstream

63%

of organizations are investing in AI agents with 27% actively integrating agents across functions.

87%

of executives agree that AI agents are driving a new era of process transformation.

70%

of employees feel prepared to manage a team that includes AI agents as active contributors.

Despite the momentum, just 20% of organizations are rebuilding processes from scratch—a figure that's doubled since January—while 42% focus on integrating AI into current workflows through incremental improvements. 

Will developing AI Agents/Agentic AI be a focus of your organization's AI investment in 2025?

A resilience illusion: Leaders overestimate readiness

The confidence-reality gap deepens

There’s an illusion behind the resilience

  • Two-thirds of C-suite leaders credit advances to AI, but only half feel moderately prepared to handle challenges.  

  • Two-thirds credit their talent strategy to resilience but feel less prepared for talent disruption than in January.  

Employees’ pragmatic adaptation

Despite organizational shortfalls, employees demonstrate resilience

33%

employees agree AI change outpaces training ability. 

42%

employees regularly work with AI agents and actively engage with transformation. 

How would you describe your experience with AI agents?

Encouragingly, 77% of employees trust their employer to act in their best interest when introducing new technologies like generative AI and AI agents.

44%

of C-suite leaders believe that prioritizing human development is very important to responsible leadership. 

37%

of C-suite leaders consider prioritizing human development essential. 

86%

of leaders are preparing their workforce for agentic AI changes. 

70%

of employees report leadership has clearly communicated AI's impact on roles. 

Thinking of implementation of AI Agents into your workplace

To what extent do you agree or disagree with the following statements?

Looking ahead…

As organizations double down on agentic AI, the winners will be those that pair bold innovation with thoughtful enablement. Success requires recognizing AI transformation as fundamentally a human challenge—ensuring workforce development, clear communication and ethical leadership evolve at the same pace as technological capability.

Methodology

Accenture conducted two complementary global surveys between May and June 2025. The first surveyed 3,000 C-suite executives from the world’s largest organizations (annual revenues greater than $500 million) across 22 industries and 18 countries. The second surveyed 3,000 workers (non-C-suite) from organizations of the same scale, also across 22 industries and 18 countries. Together, the surveys capture perspectives on the current business environment, including the drivers of disruption, preparedness to respond to change, and the impact of emerging technologies such as AI and generative AI on talent. Both surveys carry a margin of error of +/- 1.8%.

C-suite Roles:

  • Chief Executive Officer
  • Chief Financial Officer
  • Chief HR Officer
  • Chief Marketing Officer
  • Chief Sales/Customer Officer
  • Chief Experience Officer
  • Chief Operating/Supply Chain & Operations Officer
  • Chief Production Officer/R&D lead
  • Chief Strategy Officer
  • Chief Innovation Officer
  • Chief Technology Officer
  • Chief Information Officer
  • Chief Data/Analytics Officer

Employee Breakdown/Levels: 

  • White Collar
  • Blue Collar
  • Full-time 
  • Part-time
  • VP / Senior Manager
  • Manager
  • Below Manager – Non-Administrative
  • Below Manager – Administrative
  • Australia
  • Brazil
  • Canada 
  • China 
  • France 
  • Germany 
  • India 
  • Ireland 
  • Italy
  • Japan
  • Netherlands 
  • Singapore
  • South Africa
  • Spain
  • Sweden 
  • Switzerland 
  • United Kingdom
  • United States
  • Aerospace and Defense
  • Airline, Travel, Transport
  • Automotive
  • Banking (Retail)
  • Capital Markets (including Investment Banking)
  • Chemicals 
  • Communications, Media, and Entertainment
  • Consumer Goods
  • Energy 
  • Health 
  • High Technology
  • Industrial Goods and Equipment
  • Insurance 
  • Life Sciences
  • Natural Resources
  • Public Service
  • Retail 
  • Software and Platforms
  • Utilities