A powerful data-driven platform provides personalized beauty recommendations that make shopping simpler, smarter, and more supportive
Noli’s AI-powered tool is getting results:
94%
5-star reviews on TrustPilot
92%
of users receive a “good or excellent skincare match.”
87%
users report increased shopping confidence
The quest for perfect personalization
Picture this: you step into a beauty store or scroll through an online retail site, where every product claims to be the ultimate solution for your skin or hair. With this volume of options and sea of choices, who can you trust to find perfect products tailored to your specific beauty needs?
Enter Noli (No One Like I) – a London-based beauty tech startup founded and supported by L'Oréal Groupe – that seamlessly blends technology, beauty science, and consumer insights into a unique and powerful solution.
Noli isn't just another e-commerce platform; it’s your personal beauty match maker – a cutting-edge, multi-brand platform that leverages the power of AI and generative AI (gen AI) with rich consumer data and research to offer personalized, evolving skin and haircare recommendations.
And it’s already delivering a “good or excellent skincare match” to 92% of its users, making strides toward its mission to become the world’s most personalized, pioneering, and trusted beauty platform.
Noli’s set out to shake up the beauty industry by solving consumers’ biggest pain point: truly understanding their own needs and finding the right products—leveraging the unparalleled beauty science expertise of L'Oréal Groupe, and strategic partnership with Accenture to design and build the platform faster.
From the initial spark to the MVP launch, the startup brought Noli to life in just four-and-a-half months, defining and developing the end-to-end consumer experience, product, brand, marketing, technology environment, and business operations.
Deep consumer and industry research is the foundation. The team worked with thousands of consumers to shape Noli’s offerings and refine the user experience through continuous feedback and testing. Noli continues to test all new enhancements with its 100-strong Alpha community.
Noli’s magic lies in its AI Beauty Matchmaker—a personalized AI recommendation engine powered by over 1 million skin data points, thousands of product analyses and L'Oréal’s proprietary scientific datasets which decodes beauty and helps consumers make confident, right-for-them choices.
Behind the scenes lies a technology stack – built and run with Accenture – with a view to future innovation and scalability. Its cloud infrastructure is built on Microsoft Azure, and the platform’s architecture has been designed to gather valuable first-party data and accommodate AI agents as the company grows, expands into new markets and scales its technology operations.
Revolutionizing beauty one step at a time
Noli’s unique solution has already proven successful – and the momentum keeps building. The company now offers skincare and haircare, with plans to soon add a curated selection of third-party brands to its suite of 21 already available, giving consumers even greater choice.
Looking ahead, Noli is turbocharging its platform through a new partnership with Accenture, NVIDIA, and Microsoft. Together, they’re developing the next-generation AI Beauty Trust Agent, powered by the Accenture AI Refinery™, built on NVIDIA AI Enterprise and available through Microsoft Azure. This advanced AI capability will serve as a smart, always-on beauty advisor — one that understands each user’s unique needs and guides them through their beauty shopping journey with greater confidence and ease.
The partnership is focused on building agents that take initiative, learn from consumer interactions, and respond in more dynamic, personalised ways – with the goal of making beauty shopping simpler, smarter, and more supportive.
By engaging meaningfully with consumers, Noli has addressed a major pain point in the beauty industry – winning user trust and gathering invaluable insights to drive future innovation. With a focus on personalized, science-based recommendations and AI, Noli is revolutionizing your beauty routine one perfect match at a time.
As we scale from an innovative startup to the most trusted AI-powered experience layer in beauty, our goal is to help millions to find what works for them–with confidence.
Amos Susskind / Noli CEO
