RESEARCH REPORT
Technology vision 2025: High tech's perspective
AI: A Declaration of Autonomy—Is trust the limit of AI’s limitless possibilities?
5-MINUTE READ
April 22, 2025
In brief
- AI is revolutionizing the high tech industry, fundamentally changing how businesses operate.
- Trust is crucial for unlocking AI's full potential, ensuring responsible and ethical use.
- AI agents should have a consistent personality to build brand loyalty and differentiate in a crowded market.
- Leaders plan to upskill employees in generative AI tools to drive innovation and productivity.
AI's new era: Transforming high tech for the next decade
We are in a generation-defining moment of transition for the high tech industry. According to Accenture’s Tech Vision 2025, AI is no longer a back-office automation tool—it’s becoming a collaborator and core driver of strategic decisions, product development and customer experience. This is a fundamental shift in business architecture and staying relevant means embracing AI as a central pillar of transformation rather than a peripheral add-on.
The potential of generative AI in high tech is incredible:
67%
of high tech executives agree that AI that is 'always there' brings new urgency to enterprise reinvention.
41%
believe AI will have the greatest impact on reinventing processes and functions, especially through software redesign and digital ecosystems.
Yet even with all this momentum, one factor stands above all others: trust. Leading high tech companies recognize that trust is essential for responsible and ethical AI use.
86%
believe their organizations must prioritize trust strategies that evolve alongside AI developments.
83%
agree that communicating the organization’s AI strategy to employees is essential for building trust.
61%
view building trust with generative AI as critical for accelerating innovation and gaining a competitive advantage in the marketplace.
To build trust, companies must address technical challenges like cybersecurity and data protection by implementing zero trust, entity behavior analytics and monitoring autonomous systems to ensure they stay within guardrails. According to additional Accenture analysis, by cleaning and labeling data, integrating AI algorithms and training staff, high tech companies have seen accuracy jump from 50% to 85%, highlighting the importance of clear, organized information for effective AI models.
Bringing generative AI closer to customers and employees in a positive, transparent way is key. The research shows that when people understand AI better, they’re five times more likely to have a favorable perception—reinforcing the need for education, engagement and clear communication.
4 Emerging trends of AI, autonomy and trust:
01
The Binary Big Bang
A fundamental reset is underway in how digital systems are designed, built and scaled—a phenomenon Tech Vision 2025 describes as a “Binary Big Bang” driven by AI at the core. Rather than simply automating existing workflows, AI is reinventing them altogether. Nearly 49% of high tech leaders believe AI agents will be used significantly more in the next three years.
61%
expect enhanced innovation
47%
anticipate increased flexibility
41%
project cost efficiencies
These benefits are not just theoretical—they are fast becoming table stakes for staying competitive in a rapidly evolving industry.
NVIDIA's AI advancements announced at GTC 2025, including the open Llama Nemotron family of models, have significant impacts across various industries. NVIDIA's accelerated computing, AI Enterprise software, and these advanced reasoning models empower enterprises to build and deploy AI agents that can analyze challenges, strategize and execute tasks autonomously.
High tech companies invest significant resources in remediating technical debt. In fact, if given unlimited resources, almost one-third of high tech executives would prioritize fixing this debt. Modernizing outdated systems and integrating new AI capabilities is crucial for enabling future transformation. Tackling this debt head-on is essential to stay ahead in the game.
High tech companies should do a full AI audit to find ways to reinvent themselves and topline growth, prioritizing areas where AI can be integrated effectively.
02
Your Face in the Future
Competition in high tech is fierce, and AI now serves as the gateway to a brand’s identity. Companies that fail to personalize AI interactions risk blending into the market. Here’s why brand personality matters more than ever for high tech companies:
77%
of executives see chatbots as a challenge, as generic chatbots make it hard to stand out.
94%
report that AI agents should have a consistent personality, which builds a strong brand identity and customer loyalty.
83%
of high tech executives believe that conversational interactions using generative AI will help gather customer insights, improving personalization and customer satisfaction.
In an industry were attracting and retaining top talent is a significant challenge, 51% of high tech executives (11 points higher than the global average) see enhanced brand visibility as a top benefit of implementing personified AI. A differentiated and modern AI presence not only boosts brand attractiveness to customers but also sends a strong message about innovation and company culture, making the brand more appealing to future employees.
High tech companies need to make and share a clear AI plan with customers and employees, making AI interactions more open and consistent.
03
When LLMs Get Their Bodies
AI-driven robots offer efficiency, safety and collaboration to the high tech space and 76% of executives see the promise of adaptable and intelligent robots. By performing dangerous or repetitive tasks, these robots are becoming a vital part of the high tech ecosystem. This integration is not just a technological advancement; it's a game-changer that enhances productivity and worker safety. Executives particularly value these robots for their ability to handle a wide range of tasks and operate effectively in uncertain environments. Leading Industrial software and service providers are building applications with NVIDIA Omniverse platform to accelerate industrial digitalization with physical AI.
These AI-powered machines are no longer sci-fi—they’re actively reshaping workflows:
84%
of executives believe that natural language communication will increase trust and collaboration, making robots more user-friendly and accessible.
84%
agree responsible AI principles are crucial as robots get deployed, ensuring ethical and safe use.
61%
of high tech executives (compared to a global average of 37%) envision industrial robotic arms being widely used in the next 5–10 years. These robotic arms will support processes revolutionizing manufacturing and chip design.
Apptronik and Jabil Collaboration: Apptronik and Jabil have partnered to scale the production of Apollo humanoid robots. This collaboration focuses on integrating the robots into Jabil's manufacturing operations for real-world validation testing, enabling them to handle simple, repetitive tasks such as inspection, sorting, kitting, lineside delivery, fixture placement and sub-assembly. The partnership aims to make humanoid robots more affordable and accessible by leveraging Jabil’s manufacturing expertise and Apptronik’s cost-effective design, reducing manufacturing time and costs. Beyond manufacturing, the Apollo robots have potential applications in healthcare, retail, elder care and home use, supporting humanity in various facets of life.
High tech companies should identify and pilot projects that integrate large language models (LLMs) into robotics to improve their capabilities and autonomy.
04
The New Learning Loop
As AI transforms how work gets done, companies must reimagine the human-AI partnership. It's not just about deploying new tools; it's about cultivating a workforce that can collaborate with AI, grow with it and lead its responsible use.
70%
of high tech executives need to upskill employees in generative AI tools within the next three years to ensure they can effectively use and manage AI technologies.
98%
expect that tasks will shift toward innovation as AI takes over routine tasks, freeing up employees to focus on more creative and strategic work.
60%
expect to make generative AI tools accessible to employees, which will help automate tasks and workflows, leading to increased productivity.
Generative AI awareness: starts with clear communication and driving innovation. At many high tech companies, starting the initiative is like a marketing campaign. It gives important information for learning, encourages new ideas and explains policies in simple ways. This approach ensures that all employees are well-informed and engaged, fostering a culture of innovation and continuous improvement.
High tech companies need to establish clear AI policies, defining new career pathways and upskilling employees in AI tools and technologies.
Embracing the future of high tech
The high tech industry stands at a pivotal crossroads. As Accenture’s Tech Vision 2025 illustrates, the four trends shaping tomorrow’s market—AI-driven reinvention, brand-personified AI, robotics-powered transformation and workforce collaboration—offer a roadmap for enduring success. They demand strategic, cultural and ethical alignment in equal measure.
By modernizing systems, crystallizing your AI “brand voice,” piloting advanced robotics and energizing your workforce with the right skills and trust frameworks, high tech companies can secure a competitive edge. In short, the future of autonomy isn’t just on the horizon; it’s already unfolding.
We encourage you to download the full Technology Vision 2025 report to dive deeper into each of these trends. The question isn’t whether to evolve—it's how quickly and confidently you can shape what comes next.