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Accenture Products & Platforms

Accenture Video Solution

Meet viewer demands, achieve sustainable digital video business growth. Accenture Video Solution powers IPTV, OTT TV and internet TV from content management to end-user experience.

What you'll achieve

Deliver a unified customer experience

Integrate set-top box (STB) and over-the-top (OTTV) strategies to provide a consistent and high-quality viewing experience across all devices.

Reduce total cost of ownership up to 30%

Cost-to-scale, and time and headcount to implement new features or UI, is reduced with agile end-to-end platform.

Shed tech debt and migrate from monolithic architecture

Streamline technology stack, enhance system performance and ensure seamless integration across all components

Increase effective catalog size up to 30%

Metadata and content usage analysis enables recommender systems to increase SVOD take rate, user engagement, and breadth of content viewed. Audience personalization increases feature adoption and minutes watched while lowering churn.

Ecosystem extensibility

Leverage the breadth and depth of Accenture’s ecosystem expertise to deliver better digital experiences. Rich partner ecosystem Accenture has access to is differentiator

Enable innovation with agile technology

Empower teams to experiment, iterate, and innovate rapidly. Our microservices-based approach allows for greater scalability, flexibility, and resilience.

Transforming streaming with Agentic AI

Smart Audience Engagement

Match audience behaviors and content with available engagement levers to automatically activate product features to increase viewing, ad impressions and improved customer satisfaction.

Optimize Business Growth

Continuously measure churn and low value segments and drive strategies for subscriber retention, uplift subscription revenues and optimize ad performance.

AI & Personalization at Scale

Embed generative AI across B2B and B2C user journeys to dynamically improvise and personalize operational and custom experience workflows based on real-time context to maximize value and reduce cost.

Intelligent Operations

Leveraging AI and generative AI for proactive service assurance to maintain service level objectives and agreements, while lowering operational costs and maintaining agility.

Premium video platform

Accenture Video Solution (AVS) enables content monetization, SVOD and digital services at scale, with modular architecture that configures to meet business needs without stringing multiple vendors together. Agile video microservices speed implementation of new features, reduce development effort, and provide a nimble platform for innovation – all on one online video platform.

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Streaming service platform built to scale

Accenture Video Solution is the award-winning foundation behind many of today’s most successful IPTV, OTT TV and internet TV video streaming platforms.

100M

peak unique users per month

200k+

on-demand video titles managed

600+

live channels served across the world

200B+

video views globally on platform per year

5

global delivery centers and 2000+ media professionals across Accenture with deep industry knowledge and expertise

Why Accenture Video Solution?

AVS enables smooth migration from legacy IPTV or complex broadcast stacks to a modern digital video platform accelerating B2C and B2B growth, allowing Clients to choose a managed SaaS or tailored solution catering for green or brownfield scenarios.

AVS industrialized multi-cloud architecture, full-service feature set supporting SVOD, TVOD, AVOD, turnkey apps and low-code/no-code tools for UX creation and ecosystem integration allows to rapidly launch compelling digital video services at scale.

AVS cloud first design, high density micro-service architecture combined with intelligent operations allows to scale rapidly with audience demand for live events and entertainment while retaining stability for non-interrupted viewing experience.

Realtime multi-service insights into business operations and performance coupled with cross-functional AI agents embedded into end-to-end workflows enables businesses to accelerate path to enhanced user engagement, business growth and ops efficiency.

Awards & recognition

Worldwide Media and Entertainment 2023 Vendor Assessment.

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on Next Generation Digital TV Platform, Proximus Pickx.

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on Digital Transformation of its Television and Digital Life Businesses.

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IT Services for Communications Service Providers, Worldwide for Eleventh Consecutive Year

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Highlighting Accenture’s dedication to innovation, operational excellence, and industry leadership

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Worldwide Media Production, Distribution, and Monetization Integrated Cloud Solutions

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Thought leadership in the spotlight

On the fast track to success

Formula 1® wanted to let fans get closer to the action. It decided to launch a digital offering that would empower them to tailor their viewing experiences.

A digital platform would enable Formula 1 to build direct relationships with fans, gain insights into their behaviour and create a new revenue stream.

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Accenture and TELUS Project

TELUS has launched Project Opus, a revolutionary entertainment platform designed to create a comprehensive digital experience for customers. Developed in partnership with Accenture and Google, Opus aims to provide content ubiquity across various devices and platforms.

KPN - Taking bold action to power innovation

KPN and TELUS partnered with Accenture to transform their TV platforms. KPN migrated to AWS, adopting microservices and agile methodologies, while TELUS launched Project Opus, a cloud-based entertainment platform. Both collaborations drove efficiency, innovation, and customer-centricity, enabling the companies to stay competitive in a rapidly changing media landscape.

Next steps

Start the conversation and learn more about Accenture Video Solution.

Our leaders

Marco Varsi

Managing Director – Digital Video Solutions

Andrea Ruberta

Director – Technology, Digital Video Services

Sagar Gordhan

Director – Technology, Digital Video Services