March 2025

Adobe Summit 2025

2025 is on the horizon! Join us for a glimpse into the future of digital marketing and discover cutting-edge strategies to propel your business forward.

Accenture at Adobe Summit: Pioneering innovation and value

Join us at the upcoming Adobe Summit, where we will continue our tradition of excellence and innovation. Building on our recognition as Adobe's Digital Experience Partner of the Year, we will share our latest breakthroughs and collaborative efforts with Adobe, focusing on tailor-made generative AI solutions for specific industries. Prepare to be inspired by our award-winning approaches and strategic insights that promise to accelerate your journey to digital excellence. Stay tuned for more exciting announcements as we gear up for another inspiring Adobe Summit.

Accenture triumphs at Adobe Summit 2024, with innovative AI solutions and prestigious awards

At Adobe Summit 2024, Accenture was honored as Adobe's Digital Experience Partner of the Year and announced a new collaboration with Adobe, aimed at industry-specific solutions. The event clients received The Analyzer and Experience Maker awards, showcasing the success of their digital strategies.

At our roundtables, peers, Accenture and Adobe leaders connected to exchange insights and best practices on content supply chain, marketing technology transformation and delivering a true customer experience using data and AI. The sessions provided a platform for networking and learning how to stay ahead of the curve.

Generational Heroes enabled participants to capture and celebrate the stories of their personal heroes. Through the power of GenAI and Adobe Firefly, lived experiences were transformed into personalized videos, creating an inspiring showcase.

Content Maestro showcased the transformative power of AI in the content development process. Participants witnessed firsthand how AI technology can unlock new possibilities in creating impactful marketing content with reduced manual oversight.

Personalization at Scale highlighted the seamless integration of data, technology, creativity and AI to empower our clients in creating highly relevant and impactful customer experiences.

Unilever unveiled their successful digitization of global distributive trade routes. They shared insights into deploying a future-fit platform and their journey of scaling Adobe Commerce for B2B on a global scale.

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Novo Nordisk revealed their remarkable journey towards creating a best-inclass experience enablement capability. Through the seamless fusion of data and content, they achieved personalization at scale, setting the stage for omnichannel success.

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Cisco revealed the secrets behind their successful transformation of Cisco.com. They showcased how they leveraged Adobe technologies to turbocharge their omnichannel digital demand.

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Awards & recognition

Accenture recognized as 2024 Adobe Digital Experience Partner of the Year

Accenture has been honored with 2024 Adobe Digital Experience Global Partner of the Year award for Global, Western Europe and Central Europe! Discover more about this remarkable achievement in the Adobe blog.

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Our clients’ success at Adobe Summit

Two of our clients have been recognized for their innovative work with Adobe solutions. Novo Nordisk has received The Analyzer global award, and Unilever has been named Experience Maker of the Year for EMEA.

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AEM Rockstar goes to Jack Jin

Jack Jin has won the Adobe Experience Manager Rockstar competition at Adobe Summit 2024 and received the title of the AEM Rockstar.

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What else can I learn

Blog

Drive growth, relevance with a Maestro approach to marketing

How Accenture and Adobe use artificial intelligence, industry expertise and human ingenuity to make marketing an enterprise-wide symphony of growth.

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Research Report

Marketing, the Maestro way

Marketing is no longer a solo performance; instead, it’s a symphony, with players across the company ready to play their parts. With a Maestro approach, marketers are stepping into the spotlight to conduct the music.

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Research Report

Technology Vision 2024

Technology is becoming more human: intuitive, with human-like intelligence, and easy to integrate across our lives. The organizations who adopt and refine this emerging tech today will be poised for success tomorrow.

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