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Accenture Products & Platforms

Accenture Multimedia Advertising Platform

Maximize revenue from data and ad inventories, simplify operations and enable comprehensive multimedia ad sales all from one unified platform.

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What you’ll achieve

Increase revenue

With improved campaign performance, better inventory yield, increased sales forecast accuracy, inventory extension and extended addressable market.

Deliver personalized ad experiences

Leverage AI-powered audience segmentation to serve relevant, impactful messages across streaming, digital, and broadcast channels.

Monetize across siloes

Unify linear TV, OTT, digital, and programmatic into a single media currency model, empowering optimized cross-media buying and yield management.

Streamline ad operations

Campaign management automation speeds up workflows and assists with an average of 95% error reduction. AI and machine learning capabilities enhance audience targeting and guide process flow.

Expand market reach

Enable self serve and hybrid sales capabilities for SMBs and agencies, opening new revenue streams with minimal manual effort and operational complexity.

Optimize multimedia ad sales

Accenture Multimedia Advertising Platform (AMAP) leverages process automation, advanced analytics and AI to execute hyper-targeted campaigns successfully.

While prioritizing privacy compliance, AMAP can forecast highly qualified audience impressions over any digital platform—resulting in increased monetization of ad inventories across all media channels.

AMAP empowers companies to move from a media-driven to a result-oriented advertising approach.

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Why AMAP?

Advanced analytics platforms enabling business reporting, data discovery and predictive/prescriptive analytics.

AMAP enables an “audience-centric” offering by leveraging multiple media and data sources, as well as 2nd and 3rd party data, to drive higher ad revenue for the client.

Delivers a one-stop shop to manage marketing campaigns across radio, TV, print, digital, and audio with built-in predictive analytics and cross-channel orchestration.

Leverages AI/ML techniques with historical data to optimize audience qualification, media planning, inventory yield and campaign execution.

Delivers automation capabilities to enable scaling and reduce complexities and operational costs.

Next steps

Start the conversation and see how AMAP can help your business optimize its ad activities.

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Our leaders

Carlo Iacoboni

Global Digital Advertising Lead

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Mariya Dimitrova

AMAP Sales Lead

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Marco Varsi

Managing Director – Digital Video Solutions

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