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INNOVATION CENTER

Welcome to the future of experience

EVERY GREAT IDEA STARTS
SOMEWHERE

Our R&D team and innovation center are established in the heart of the French Riviera, in Europe’s largest science park, Sophia Antipolis.

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Accenture Song Innovation Center

We host immersive hands-on experiences combining both inspiration and crafting workshop in our innovation center, the perfect place to think unconventionally and from a new perspective. During these on-site or virtual workshops, we present our latest and greatest work from our R&D team and Accenture Song.

More specifically, we offer generative AI workshops to bring people up to speed and rapidly discover future opportunities for their growth agenda. Our generative AI workshops cover applications ranging from human insights and design to sales & service and productivity.

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THIS YEAR’S R&D INITIATIVES

Neural UX

Inventing tools that accelerate creativity, using advances in AI for visual, textual and sonic creation. Building relationship and pioneering work with players such as OpenAI, Google and Meta.

 Future interactions

Imagining and developing the future brand interactions that will characterize and differentiate leading brands. Accelerating the future of spaces, experiences, marketing, advertising, commerce and trust.

Sonic and sensory experiences

Leveraging advances in cognitive science, musicology and AI to help brands take advantage of the deeply emotional nature of sound, voice and music. Exploring multisensory interactions to create unique and memorable experiences.

Experiences for good

Developing unparalleled future human insights using novel tools and methods. Embedding cutting-edge innovation in accessibility, sustainability and care in our design practice.

Future of content creation

Optimizing content in marketing, commerce and advertising at scale using proprietary AI technology (CRISP). Pushing the boundaries of predictive content and UX optimization, content quality and compliance check and data-driven creative recommendations.

News

US Patent

Visual and Digital Content Optimization
The patented innovation relates to the capability based on Artificial Intelligence to benchmark a content against best practices and prior content to predict its future performance and to provide insights on how to optimize this piece of content.

WARC

How to thrive in the era of social commerce
Why social channels are the booming commerce platform of the moment, and how businesses can stand to benefit. Read more.

OUR LEADERS

Alex Naressi

Managing Director, Global R&D Lead – Accenture Song

Chloe Cappelier

Innovation Center Lead – Song

Join our team

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