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Accenture + Adobe

Reinventing Marketing powered by Adobe

Together, Accenture and Adobe are redefining marketing in an era of constant change. By connecting data, technology, and talent, we empower businesses to create tailored, immersive experiences that resonate deeply with their customers. Our Adobe-powered approach enables you to reinvent your marketing strategies, ensuring your brand remains relevant and engaging.

20+

Year partnership

7,500

Adobe-skilled people at Accenture working on transformations

27

plus Adobe specializations

6

Adobe partner awards in 2026

Reinvent your marketing function

Together, Accenture and Adobe help marketers focus on strengthening customer relationships amid constant change by connecting data, technology, and talent.

Enhance creativity with Adobe Creative Cloud & Adobe Firefly; streamline content production and delivery with leading-class Adobe enterprise platforms.

Deliver the right experience to the right audience at the right time, ensuring seamless and personalized customer interactions.

Integrate, consolidate, and modernize your marketing technology to drive efficiency and enhance customer experiences.

Navigating consumer goods challenges with personalized experiences

In a fireside chat, Pete Choo from Accenture Song and Shailesh Khadapkar from Adobe discussed the evolving consumer goods landscape. Amidst inflationary pressures and consumer fatigue, brands are under immense pressure to create personalized, authentic experiences Adobe Experience Cloud is revolutionizing digital marketing and commerce, enabling brands to meet the unique demands of consumers. Additionally, Adobe is set to release data collaboration tools to enhance first-party data strategies, ensuring privacy-compliant interactions. The key to success lies in collaboration—between brands, retailers, and consumers—fostering a 360-degree view of the consumer to drive meaningful engagement and impact.

New ways of working - Accor

Accenture helped Accor rollout Adobe Experience Manager (AEM) and Salesforce Marketing Cloud to better connect with its 100 million customers. The hospitality leader operates 42 brands in 70 languages. across 110 countries at a range of price points, from economic to high-end. It wanted a scalable platform that enables it to seamlessly target guests with highly specific content at exactly the right times. Find out how Accenture helped Accor empower its team with new ways of working that get it closer to guests and lay the technical foundations for a global transformation.

2026 Adobe Customer Experience Orchestration Partner of the Year
Power partners

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences.

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Awards & recognition

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences.

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Costa Crociere, an Accenture client, was recognized as an Experience Makers Awards winner for advancing customer‑centric journeys. By unifying guest data across digital and onboard interactions, they delivered more personalized experiences while strengthening relationships and driving revenue growth.

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Bristol Myers Squibb is scaling AI across marketing with Accenture, embedding it into core workflows to drive measurable impact. Together, they are transforming how teams operate by simplifying processes, redefining roles, and accelerating content and campaigns while maintaining compliance in a highly regulated environment.

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Lisa Marie Brown has won the Adobe Experience Manager Rockstar competition at Adobe Summit 2026 and received the title of the AEM Rockstar.

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Adobe expanded its partner ecosystem to power agentic, end-to-end customer experience orchestration, with Accenture playing a key role in helping enterprises operationalize AI at scale. Together, they are enabling connected workflows across data, content, and journeys to drive faster, more impactful outcomes.

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Accenture has been named a leader in the Forrester Wave: Adobe Services, Q3 2024 report, recognized for its unmatched Adobe expertise and strategic execution. Learn more about our success.

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Join us

Bring your ingenuity, curiosity, and big ideas. Work with us at the heart of change.

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Our leaders

Joy Bhattacharya

Lead – Accenture Adobe Business Group – Global

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Brandon Kniffen

Lead – Accenture Adobe Business Group, Americas

LinkedIn

Miguel Liébana

Lead - Adobe Business Group, EMEA

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