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Meet future needs with products and services people love

Create or reinvent new experiences that move the needle with your customers—and your business.

Customers demand seamless, personalized and responsive experiences, yet most brands are falling short. Blending insight with creativity to deliver carefully crafted products and services drive both human impact and business value.

DATA

80%

of brands think they deliver the best customer experience ever, yet only 8% of their customers would agree.

How AI is changing product and service innovation

AI is amplifying creativity

This once-in-a-generation technology brings about the next big wave of innovation. But with it, comes both risks and opportunities: a risk of disruption caused by companies failing to reinvent their products and services for this new world, and an opportunity to disrupt for those ready to bring innovative experiences to market with the help of AI.

What you can do

Leverage research to better understand human behavior, aspirations and desires to design experiences that meet both customer expectations and business goals.

Learn more

Anticipate the future with forward-thinking business propositions, products and services that keep you relevant well into tomorrow.

Unlock the untapped value of new products and services, while crafting strategies that drive growth and forge deeper customer connections.

Translate your brand’s value and personality into compelling design and messaging that create impactful, relevant and resonant experiences for your audience.

Turn bold ideas into groundbreaking products and services with prototyping, testing and refinement to reinvent what’s possible in your industry.

Develop digital experiences that leverage cutting-edge spatial computing and gaming technologies to create lasting emotional connections.

Scale your digital and design capability to deliver consistent, seamless brand experiences across all touchpoints, driving business growth while reducing costs.