From fragmentation to agility
Consumer retail is possibly the fastest moving business environment, and nothing matters more than seamless performance. So, imagine how it must be to manage nearly 6,000 franchisees across a national marketplace, with multiple legacy systems and diverse applications. Żabka is a leading Polish retailer coming from an environment in which communicating with and supporting franchisees was a challenging business. Pain points included hard-to-measure business processes, slow time to market with new IT solutions, lack of scalable solutions and a complicated technology ecosystem.
Żabka needed a scalable cloud-based franchise relationship system, one in which grew engagement, candidate recruitment and risk assessment were centralized, processes could be digitized and optimized, and data could be unified and fully utilized. Today’s franchisees need to be embraced as business partners in an environment which is synchronized and facilitates real-time decisions. Accenture was identified as the implementation and system integration partner on a new solution that would deliver on all these needs.
Accenture’s role involved creating a digital transformation program, designing an architecture blueprint, delivering the core Franchise Relationship Management solution (FRM) that fully integrates with Żabka’s middleware and all the necessary change management. Technology requires more than modernization—it demands human ingenuity in adoption and empowerment.
