Change is at our door, with five new CPG businesses emerging each week. What’s more, consumers now expect companies to address their changing living, working and leisure needs amid industry pressures.
CPGs are moving away from a brand-led approach to seeing consumers as individuals who want to own and architect the brands they engage with, bringing complexity, contradictions and unpredictable shifts. To address this scenario, CPGs must embrace 360° value to become future-ready, human-led and data-fueled businesses.
Companies that can reimagine their consumer offerings, reengineer themselves and dominate emerging capabilities will generate long-term, sustainable value. In our report, CPGs can explore the 5 principles and 12 characteristics they need to cultivate to become a future ready CPG.
