For biopharma companies, it will profoundly affect what medicines and services they offer, how they make and distribute them and how they fundamentally operate their organizations. Patients and employees can expect vastly more personalized experiences, with the lines between virtual and real-world experiences blurred into a unified metaverse reality.
RELATED: Accenture Technology Vision for Biopharma 2022
For MedTech companies, the metaverse creates opportunities for truly humanized digital ecosystems that meet customer needs across the value chain—in sales, after-sales service, training and supply chain management. The metaverse should be viewed as a new interaction platform with as-yet uncharted possibilities that extend opportunities for creativity, innovation and commercial value.
RELATED: Accenture Technology Vision for MedTech 2022