Radisson Hotel Group’s success isn’t just about being the hotel of choice for travelers: They also need to be the hotel of choice for owners and franchisees.
As with travelers, owners’ and franchisees’ expectations have been raised by digital innovators and the seamless experiences they provide. To differentiate their brands, Radisson collaborated with Accenture on a new customer relationship management (CRM) platform, built on Salesforce, that makes it easier to do business with owners and franchisees in real time.